Web design and the rankings war

The products of web design have reinvented themselves time and again in just the last few years. Web design used to be no more than a pretty layout and some overlaying text and images. Now, web design is a highly intricate process which not only influences the aesthetics of your website, but can also dictate whether or not you get seen in search engines. Websites now have the capacity to embed flash, videos and highly interactive javascript – and we know a lot more about page ranking and crawlers, and how all the design elements come into play to affect them. Today’s web design is like a science which, done correctly, governs a delicate balance between creating impact for visitors but also impressing the search engines.

It’s not surprising that the web design industry has risen to the current level of prestige. Businesses striving to succeed must employ an absolutely stunning web designer if they want to entertain even a slim hope of staying afloat amidst the increasing competition. It’s especially tough in elite shopping precincts like Sydney’s CBD, where the rent on any commercial site has skyrocketed to rival the most expensive rent prices in the world – even matching the commercial rent you’d expect in New York, London or Paris. However as any Sydney business would know, this demand just makes the game harder. Rivalry is fierce – and consumers look to the internet as a means of disambiguating all the competing companies.

The current picture is bleak for any Sydney business which neglects web design in their marketing strategy. Without an outstanding web design you won’t get found in search engines; you won’t reach any new audiences; you can’t receive effective customer feedback or gauge customer sentiment. You can’t be part of the biggest evolution in direct marketing and consumer relations we’ve ever experienced. And for those still holding on to the archaic view that your homemade amateur web design is adequate – it’s not! To stand a chance against your competition, you must hire a professional web design team.

However, hiring a company that does web design in Sydney is not an easy feat. Web design Sydney consultants are springing up left, right and centre to take advantage of this boom period. If you don’t have a clue about web design, how will you know the difference between a quality web design agency and a dud? Do your research. Web design Sydney firms will all have dazzling websites themselves – the key is to look at their clients’ web design and how successful those companies are. Remember, web design isn’t all about looks. The internal quality of a web design can make or break rankings in Google and other leading search engines – so when you do find an example of a killer web design, put it to the test. See if they come up on page one of Google’s search results. Page two, even? If it doesn’t appear, the web design’s quality is only skin deep.

A good Sydney web design team not only knows how to build websites that look amazing, but can guarantee you first page positions in search engine results. After all, what’d be the point in a beautiful web design if nobody will even find it? Make sure you go with someone who can show you existing search engine optimisation (SEO) results; someone who will not only build your web design using SEO affirmed techniques, but who will continue to maintain your SEO in the long term. Many Sydney businesses make the mistake of dispensing with their web design consultant as soon as the website is up and running. Bad move. If your website even reaches the top 10 search results, it will only start falling once your SEO help is gone. Your rivals, who were smart enough to stick with their web design/SEO team, will quickly trump you as they invest in monthly SEO retainers.

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